Episode Transcript

Howard:
Welcome back to DoPodcaster: The Done-For-You Podcast, where we help businesses grow their brand and attract more clients effortlessly. I’m your host, Howard Harrison, and today, we’ve got an exciting episode lined up for chiropractors who are eager to grow their practice. We’re exploring how starting a simple weekly podcast can not only bring in more patients but also establish credibility and maintain patient loyalty. To help us navigate through this topic, I’m pleased to welcome our esteemed guest, Stella Coleman, a chiropractic marketing consultant with vast experience in helping chiropractic offices scale their business through strategic marketing and podcasting. Thanks for joining us, Stella.

Stella:
Hey Howard, thanks for having me! I love talking about this because I’ve seen firsthand how game-changing a podcast can be for chiropractors.

Howard:
Absolutely. Now, I’ve got to ask—why should a chiropractor even consider a podcast? They’re busy running their practice, seeing patients. Why does this matter?

Stella:
Great question! Here’s the deal—most chiropractors struggle with marketing. They rely on word-of-mouth, maybe some Google ads, but they’re competing against every other chiropractor in their area. A podcast is a game-changer because:

1.  It positions them as an expert without having to sell directly.
2. It gives them endless social media content from just one episode.
3. It keeps them top-of-mind with existing patients.

When people hear your voice every week, they feel like they know you before they even step foot in your office. And when it’s time to book an appointment, guess who they call?

Howard:
That’s a great point. It seems that the personal touch really stands out. How exactly can a weekly podcast enhance patient engagement for chiropractors?

Stella:
A weekly podcast allows chiropractors to create consistent touchpoints with their audience. By releasing episodes regularly, they keep their practice top of mind, which is key to maintaining engagement with current and potential patients. Through a podcast, chiropractors can also address common questions and concerns about chiropractic care, thereby demystifying the process and making it more accessible. This ongoing dialogue not only helps in retaining existing patients by keeping them informed and engaged, but it also sparks interest in those who might be considering chiropractic services. Plus, when patients feel more informed, they are more likely to participate actively in their own care, enhancing their engagement with the practice.

Howard:
That’s insightful. Consistency and education seem to be key drivers in this strategy. Along those lines, how can hosting a podcast help chiropractors establish credibility and authority in their field?

Stella:
Establishing credibility is one of the most significant advantages of podcasting for chiropractors. Each episode provides an opportunity to showcase their expertise and knowledge, whether by discussing the latest in chiropractic research, sharing insights on common health issues, or providing practical wellness tips. When listeners consistently receive valuable information, they begin to view the host as an authority figure. A podcast also opens the door for guest appearances and collaborations with other experts. This not only broadens the conversation but also reflects positively on the host’s credibility by association. By positioning themselves as both educators and thought leaders, chiropractors can build a trusted brand identity.

Howard:
That sounds like an incredibly effective way to build a recognizable brand. What strategies would you recommend for chiropractors to create relatable content that resonates with potential patients?

Stella:
Creating relatable content starts with understanding your audience’s needs and interests. Chiropractors should think about the most common questions they get from patients and turn those into episodes. 

Engaging topics might include: debunking chiropractic myths, explaining benefits or detailing specific treatments. Incorporating personal stories, either from the chiropractor’s experiences or from patient testimonials (with consent), can make the content more relatable. It’s also essential to use language that is easy to understand—avoid jargon that could alienate listeners. Regularly inviting listener feedback or having Q&A segments can be valuable, as they ensure content remains aligned with audience interests.

Howard:
That’s powerful. It’s about building trust before they even need you. So, let’s talk impact—how does this actually bring in new patients?

Stella:
So, a chiropractor in Atlanta—started a bite sized weekly audio podcast focused on pain relief and mobility tips. These were short 10 minute episodes covering topics like: How to fix ‘tech neck’ from sitting at a desk all day, The number 1 mistake people make when stretching their back and How to prevent running injuries before they start.

Here’s what happened: His listeners read the show notes that had links to the tips and a link to his calendar which resulted in more bookings. His social media drove calls and bookings too, because his office posted short Instagram clips, quote graphics, and Facebook posts about each episode. No ads, but more booked appointments.

Howard:
It sounds like a strong promotion strategy can significantly expand the podcast’s reach. Speaking of reach, how important is storytelling in building connections with listeners?

Stella:
Storytelling is crucial in creating an emotional and memorable connection with listeners. Stories have the power to engage listeners on a personal level, making the content not only more relatable but also inspiring. Whether sharing personal experiences, patient success stories, or even hypothetical scenarios, storytelling brings concepts to life and demonstrates their real-world applicability. For chiropractors, weaving narratives into podcast episodes can help demystify treatments, address patient fears, and showcase the practitioner’s compassion and dedication. These stories can act as powerful testimonials that not only enhance trust but also illustrate the transformative impact of chiropractic care.

Howard:
Storytelling definitely seems to be a valuable tool. How can chiropractors integrate patient testimonials and case studies into their podcast episodes?

Stella:
Integrating patient testimonials and case studies can enrich a podcast by providing authentic, real-world experiences that potential patients can relate to. Chiropractors should first ensure they have the patient’s consent and maintain confidentiality as required. These testimonials can be narrated by the chiropractor or host, with the patient’s permission. Case studies serve a similar function, highlighting how specific treatments were applied and the positive outcomes they delivered. This approach not only validates the effectiveness of chiropractic care but also highlights the chiropractor’s expertise.

Howard:
Alright, so let’s say a chiropractor is listening right now thinking, ‘Okay, I get it—but I don’t have time to launch a podcast.’ What’s the solution?

Stella:
They don’t need to do it themselves. That’s where Do Podcaster comes in. The team handles everything. They plan the episodes. They produce the content. They edit, publish, and market it. The chiropractor doesn’t even need to record a second of audio to have a podcast, literally, in their voice.

Howard:
So, bottom line, if you’re a chiropractor and you want to become the go-to expert in your area without spending hours on marketing, this is a no-brainer.

Stella:
Exactly. If you’re not using podcasting, your competition will be. The best time to start was yesterday. The second-best time? Right now.

Howard:
Couldn’t agree more. Henry, thank you for sharing your insights. This has been such an enlightening Thank you for sharing these insightful strategies today. To all our listeners, I hope you found this discussion as informative and inspiring as I did. Whether you’re just getting started with podcasting or looking to enhance your current efforts, remember that the key is in effectively engaging and educating your audience. If you want to grow your chiropractic practice, consider embracing podcasting as part of your growth strategy. Thank you, Stella, for being with us today and sharing your expertise.

Stella:
Thank you for having me, Howard. It’s been a pleasure discussing the potential of podcasting for chiropractors. I hope our conversation encourages listeners to explore the possibilities that podcasting can offer their practice.

Howard:
And that wraps up today’s episode of DoPodcaster: The Done-For-You Podcast. We’ve explored how chiropractic professionals can leverage podcasts to expand their reach, educate communities, and grow their practices steadily. Be sure to subscribe to our podcast to stay updated on more strategies aimed at helping local businesses and professionals thrive. 

Thanks for tuning in, and until next time, keep engaging and growing your audience.